To coincide with the launch of Apple TV 4K and iPhone 8 series, Apple on Friday updated its website with new information regarding movie rentals, saying viewers now have up to 48 hours to complete their rented titles after first pressing play.

If you owned the previous fourth-generation Apple TV with Siri remote, you'll be hard pressed to find any differences with the new fifth-generation Apple TV 4K, aside from a white, raised ring around the Menu button on the remote.

Apple on Friday released a new video ad, "8 things to love about iPhone 8," looking to hook viewers on its latest smartphone, shipping today.

The new Apple Watch Series 3 has arrived, and AppleInsider offers a closer look at what to expect from the next-generation model, including new packaging, a new sport loop band, and the controversial Digital Crown red dot.

With the Apple TV 4K launching on Friday, people hoping to upgrade their desktop iTunes movie purchases to 4K may be disappointed -- Apple is only streaming video in that resolution, not offering downloads, according to an official support document.